This Privacy Policy describes how 44pk ("we", "us", "the Platform") collects, stores, uses, and protects the personal information you provide when you register and use the 44pk betting and casino platform at 44pk.best. It applies to all members and visitors, wherever they are based in Pakistan.
By registering an account or using 44pk in any way, you confirm that you have read and understood this Privacy Policy. If you disagree with how we handle your data, please do not use the platform. If you have questions at any point, you can reach us at support@44pk.best.
Short version: 44pk collects only the personal data we genuinely need to operate your account and keep it secure. We do not sell your data. We do not share it with advertisers. Every rupee you deposit and every bet you place is processed with your information handled according to the terms set out in this policy.
1. Introduction
44pk is an online betting and casino platform serving users across Pakistan. When you interact with our platform — whether that's creating an account, making a deposit via Easypaisa or JazzCash, placing a bet on a PSL match, or contacting our support team — you share personal information with us. This policy explains what happens to that information from the moment we receive it.
We are the data controller for all personal information processed under this policy. That means we determine why and how your data is processed, and we are responsible for ensuring it is handled lawfully, fairly, and transparently. We take that responsibility seriously. 44pk does not treat your privacy as a legal formality — it's a genuine commitment that shapes how our platform is built and operated.
This policy is written in plain English because we want every 44pk member in Pakistan to be able to understand it — not just lawyers. If anything here is unclear, please contact us at support@44pk.best and we'll explain it properly.
2. Data We Collect
44pk collects different categories of personal data depending on how you interact with the platform. Below is a full breakdown of what we collect and why each category is necessary.
| Category | Examples | Why We Collect It |
|---|---|---|
| Identity Data | Full legal name, CNIC number, date of birth, CNIC copy | Identity verification (KYC), age verification, fraud prevention |
| Contact Data | Mobile number, email address | Account communication, OTP verification, support |
| Financial Data | Easypaisa/JazzCash/NayaPay account numbers, bank account IBAN, card last four digits | Processing deposits and withdrawals in PKR |
| Transaction Data | Deposit history, withdrawal history, bet history, casino game history | Account management, dispute resolution, regulatory compliance |
| Technical Data | IP address, device type, browser type, operating system, session duration | Platform security, fraud detection, improving user experience |
| Usage Data | Pages visited, features used, time on platform, bet types placed | Platform improvement, personalised experience, responsible gaming monitoring |
| Communication Data | Support chat logs, email correspondence, complaint records | Resolving issues, improving support quality, dispute records |
We do not collect sensitive data such as biometric data, health data, religious beliefs, or political views. The only exception is information about problem gambling behaviour, which may be recorded where a member has activated responsible gaming tools — this is processed solely to provide the responsible gaming service requested.
3. How We Collect Your Data
44pk collects your personal data through the following channels:
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Direct registrationYou provide identity and contact data when you create your 44pk account. This includes your name, CNIC number, mobile number, and email.
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Payment transactionsFinancial data is collected each time you make a deposit or request a withdrawal through any of our supported PKR payment channels.
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Platform usageTechnical and usage data is collected automatically as you browse and use 44pk, through server logs, cookies, and analytics tools.
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Support interactionsWhen you contact our support team by email or live chat, your correspondence and any information you provide is recorded as part of the support record.
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Third-party verification providersDuring KYC, we may receive confirmation of your identity from third-party verification services using the details you have provided. We do not receive any additional personal data beyond what is necessary to confirm your identity.
4. How We Use Your Data
44pk uses your personal data for the following purposes. We only process data when we have a legitimate reason to do so — we don't collect data speculatively or hold it for purposes we haven't identified.
4.1 Account Management
Your identity and contact data is used to create and manage your 44pk account, verify your eligibility to use the platform (including age verification using CNIC data), and maintain your account profile. Without this data, we cannot provide the service.
4.2 Processing Transactions
Financial data is used to process your deposits in PKR and to send your withdrawal funds to the correct Easypaisa, JazzCash, NayaPay, SadaPay, or bank account. Every transaction is matched to your verified identity to prevent fraud and ensure funds reach the right person.
4.3 Fraud Prevention and Security
Technical data and transaction data are used to monitor for suspicious activity on your account and across the platform. This includes detecting multiple accounts, bonus abuse, money laundering indicators, and unauthorised access attempts. This processing protects you as well as the integrity of the platform for all 44pk members.
4.4 Legal and Regulatory Compliance
44pk is required to maintain records of transactions and identity verifications for regulatory and legal purposes. We retain this data in accordance with applicable record-keeping requirements. In certain circumstances we may be legally obligated to share data with government or regulatory bodies — we will only do so where required by law.
4.5 Customer Support
Communication data is used to respond to your support requests, investigate complaints, and improve the quality of our support service. Support records are kept for a reasonable period to allow for follow-up and dispute resolution.
4.6 Platform Improvement
Aggregated and anonymised usage data helps us understand how members use 44pk so we can improve the platform's design, performance, and features. This analysis does not identify individual users.
4.7 Responsible Gaming
Where you have set responsible gaming limits or exclusions, usage and transaction data is used to enforce those settings on your account and to monitor for patterns that may indicate problematic gambling behaviour. If we identify significant concerns, our support team may reach out proactively.
5. Legal Basis for Processing
Every processing activity at 44pk is carried out on one of the following legal bases:
- Contractual necessity: Processing required to fulfil our agreement with you — your account, your bets, your withdrawals. Without this processing, we cannot provide the service.
- Legal obligation: Processing required to comply with applicable law, including KYC and anti-money laundering requirements.
- Legitimate interests: Processing that serves a genuine business purpose — such as fraud detection and platform security — provided it does not override your rights and interests.
- Consent: Where we need your explicit consent for specific processing activities, we will ask for it clearly and separately. You have the right to withdraw consent at any time.
7. Data Retention
44pk retains your personal data only for as long as necessary for the purposes it was collected. Below are the general retention periods for each data category. Longer retention may apply where required by law.
When your account is closed — whether by you or by 44pk — your personal data will be retained for the periods shown above for compliance, dispute resolution, and legal purposes. After those periods expire, data is securely deleted or anonymised.
8. Security
Protecting your personal data is a technical and operational priority for 44pk. Here is what we do to keep your information safe:
- SSL/TLS encryption is applied to all data transmitted between your device and the 44pk platform. Your login credentials, payment details, and personal information are never sent over an unencrypted connection.
- Passwords are stored as salted hashes — we do not store your password in plain text, and our staff cannot see your password at any point.
- Access controls ensure that only authorised staff members can access member data, and only to the extent required for their specific role.
- Fraud monitoring systems run continuously to detect unusual activity on your account and flag it for review before damage can occur.
- Regular security reviews are conducted on our systems and infrastructure to identify and address vulnerabilities proactively.
While we implement robust security measures, no system is completely impenetrable. If you become aware of any unauthorised access to your account, please contact us immediately at support@44pk.best so we can secure your account and investigate.
Your responsibility: Use a strong, unique password for your 44pk account and do not share your login details with anyone. 44pk will never ask for your password via email, SMS, or any other channel. If you receive such a request, please ignore it and report it to our support team.
10. Your Rights
As a 44pk member in Pakistan, you have the following rights regarding your personal data. To exercise any of these rights, contact us at support@44pk.best — we will respond within 14 days.
Right of Access
You can request a copy of all personal data we hold about you. We will provide this in a clear, readable format within 14 days of your request.
Right to Rectification
If any personal data we hold is inaccurate or out of date, you have the right to request that we correct it. Most basic details can be updated directly from your account settings.
Right to Erasure
You can request deletion of your personal data. Note that we are legally required to retain certain records for up to 5 years — erasure requests that conflict with legal retention obligations will be partially fulfilled where possible.
Right to Restriction
You can ask us to restrict processing of your data in certain circumstances — for example, while you contest the accuracy of data we hold or while a complaint is being investigated.
Right to Portability
Where processing is based on your consent or a contract, you can request your data in a machine-readable format so you can transfer it to another service if you wish.
Right to Object
You can object to processing based on legitimate interests at any time. We will stop that processing unless we can demonstrate compelling legitimate grounds that override your interests.
11. Children and Minors
44pk is strictly for adults aged 18 and above. We do not knowingly collect personal data from minors. Every account is subject to age verification using CNIC data during the registration and KYC process. If we discover that a minor has registered an account, that account will be immediately suspended, any funds will be returned to the verified payment source, and all associated personal data will be deleted.
If you believe a minor has registered on 44pk, please contact us immediately at support@44pk.best so we can investigate and take action promptly.
12. Changes to This Policy
44pk may update this Privacy Policy from time to time. When we make material changes — changes that affect how your data is used or your rights under this policy — we will notify you via email or in-platform notification at least 7 days before the changes take effect.
Minor updates, such as corrections to wording or clarifications that don't change the substance of the policy, may be made without prior notice. The "Last Updated" date at the top of this page always reflects the current version. We encourage you to review the Privacy Policy periodically to stay informed about how your data is handled on 44pk.
13. Contact Us
If you have any questions about this Privacy Policy, want to exercise your data rights, or wish to make a complaint about how we handle your personal data, please get in touch with our team:
- Email: support@44pk.best
- Support Hours: 24 hours a day, 7 days a week
- Language: English and Urdu support available
We aim to respond to all data rights requests and privacy queries within 14 days. For general platform questions, please also check our FAQ page. For information on responsible gaming tools available on your account, visit the Responsible Gaming page.